Local SEO is turning out to be the most wanted skill these days, especially with new startup companies coming up that are launching location based services. There are plenty of reasons you would want to use local SEO but the most valuable is that you can gain entry into markets that are not as competitive but have a good response rate. Since there will always be clients in your area, you can take advantage of local SEO no matter the type of business you run. Thus, you will be able to increase the size of your company in a new direction and find more targeted prospective clients. This article will provide three great local SEO tops that will help you rank for the correct keywords in your targeted area.
Even though local SEO seems to be less complicated than your regular search engine optimization, there are some things that you need to keep in mind to make your local SEO efforts successful. There is a particular approach used in local SEO, and basically it has to do with using content that is relevant to your business on other websites. There are aggregation services for local listings that search all over the web to find reviews, pictures and any related information about your company. One thing you can easily do is get listed, by URL submission, to infoUSA and Localeze.com.
When you create the content for your site make sure it is targeted and optimized for the area you want to rank for. You will be able to get the attention of the users in the area as well as the search engines. So, you have to create content that discusses matters that are related to the area you are aiming to rank for and that are important to the people there. Write stuff that relates to them in more than one way. By making sure your content is related to the area it will be easier for you to relate with your local audience and thinking outside the box will be helpful with this.
You should also make sure that your site features a local telephone number. Since search engines can’t understand it, make sure your phone number is mentioned in text. You want people to realize you are a real company which means you should have a real number and not an 800 number.
Why not? They are nice and professional but they don’t really indicate your location on their own. Thus, the key is to ensure your phone number is real.
Local SEO is still at its beginnings and we still have a lot to learn about it but there will certainly be more to come with more and more companies starting up location based services. While it might take you some time to see results from this type of local SEO, you won’t turn to any other solution once you get a good grasp of the dynamics.