Search Engine Marketing


  1. While SEO does prefer organic search results,when a site is properly
    optimized it is better prepared for paid advertising campaigns.

  2. Many are confused with what search engine marketing really is. There are
    many definitions we can see that is why it’s confusing. Search engine
    marketing does not equal to SEO. SEO is a type of SEM. When we say search
    engine marketing or SEM, it already covers advertising, optimizing,
    branding, sales, and even customer services.

  3. Great explanation. Below is the summary of my understanding about SEM. Can
    anyone tell me if this is right? Thanks guys..

    “Search Engine Marketing (SEM) is a form of internet marketing that brings
    traffic and visibility to your website from search engines such as Google,
    Yahoo or Bing. The types of SEM are Search Engine Optimization (SEO) and
    Search Engine Advertising (SEA). SEO is a process of gaining traffic from
    free or organic listing on search engines and SEA is a process of gaining
    traffic by purchasing ads on search engines, it also referred to as
    pay-per-click (PPC) marketing (such as Google Adwords).”

  4. Thanks for the additional input. I enjoyed your video up to the last
    seconds of it. It’s a great thing to learn while enjoying.

  5. If your Adwords PPC campaigns aren’t working, I recommend getting an audit
    of your campaign. I know RDM does them free, just call 888-641-5026.

  6. I have to side with you on this one. Besides I want to mention that I am a
    marketer and I utilize youtube for traffic and this specific video is very
    informative for me thank you. you can visit my youtube channel and learn
    more information about how i utilize the power of youtube for the benefit
    of my business *(how to get more traffic, boost sales, views on your videos

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